Consumer Goods

Demand for western, branded consumer goods

Many wholesalers and distributors in African and other developing countries would like to buy branded Western consumer goods to offer to their customers, however often they do not have the possibility to finance such deals upfront on a larger scale.

On the other hand, many US and European producers are interested to sell their products to African countries, but direct business is very difficult due to political risks, security issues, lack of financing from potential clients, missing distribution, no local brand building support, etc.

We source the best and fastest moving brands in USA and Europe and help our customers to put together balanced and attractive portfolios of western consumer goods. We make sure that all goods are original as sold in the USA and Europe, no imitations, no inferior versions.

Financing of deals

We do pre-finance all deals and give our clients the goods on consignment, so they can sell the products without financial risk (this gives us an edge over all competitors in the market).

Benefits for Suppliers

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We will introduce and establish your brand to new markets in Africa or other developing countries.

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We will consolidate the orders and thus suppliers will reach a larger customer base.

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We will create brand awareness in new markets and achieve numeric distribution.

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You can secure your share in fast developing local markets at an early stage.

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You can deliver to the African continent without political or financial risk.

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You can have a large number of small customers without having to deal with each of them. We will consolidate the orders and act as your brand ambassador.